Hip-Hop Photographer Zach Wolfe

For Adobe, ALCHEMY Creative developed and produced this documentary profile of photographer and cinematographer Zach Wolfe, whose career began alongside the rise of Southern hip-hop in Atlanta. Wolfe built his reputation photographing artists including André 3000, Lil Wayne, T.I., Big Boi and Three 6 Mafia, capturing a defining moment in music and culture before many of those artists became household names. ALCHEMY handled creative, production and post-production on this film, shaping Zach’s story into a long-form branded documentary for Adobe that explores the relationships, instincts and creative point of view behind his work. The film went on to receive recognition from The Webby Awards, earning an Honoree in Film & Video — Documentary, Long Form Branded Content.