Premiere on iPhone
A launch film for Adobe Premiere on iPhone, introducing pro-quality mobile video editing and showing creators how easily they can move from an idea to a finished video.
Adobe brought the power of Premiere to iPhone with a free mobile video editing app designed for creators on the go. To help launch it, ALCHEMY created a product film introducing a new way to shoot, edit and share polished video without waiting to get back to a desktop.
ALCHEMY led video creative, production and post-production, building the story around the freedom to create wherever an idea happens. The film highlights how Premiere on iPhone puts editing tools into a fast, intuitive mobile experience—giving creators more control without adding more complexity.
The launch film was featured in Adobe’s official Premiere on iPhone announcement and released through the Adobe Video YouTube channel. It helped introduce the app’s worldwide release and position Premiere as a powerful mobile editing tool for everything from social content to professional video work.