Dynatrace + Vcarb Formula 1 Team

This campaign explored the partnership between the VCARB Formula 1 racing team and Dynatrace, showing how critical data is to keeping the sport running, and how Dynatrace helps get the right data to the right place at the right time. With shoots across Canada, Italy, and our home base in the San Francisco Bay Area, the campaign included a hero film, a four-part web series, three-part docuseries, social cutdowns, and an internal video, creating a flexible library of content across audiences and channels.