Dynatrace + Visa Cash App Racing Bulls Formula 1 Team

In Formula 1, every millisecond matters. Behind the speed is an enormous flow of data moving between the car, the track and the factory. This campaign explores Dynatrace’s technology partnership with Visa Cash App Racing Bulls and shows how its observability platform helps get critical information to the right people at the right time.

ALCHEMY partnered closely with Dynatrace’s Brand team to shape the creative approach, then led video production and post-production across shoots in Quebec, at VCARB’s headquarters in Faenza, Italy, and in our home base of the San Francisco Bay Area. The campaign goes behind the scenes with the people working across racing and technology, connecting the demands of Formula 1 with the data challenges businesses face every day.

The hero film anchored a larger collection of content that included a four-part social series, a three-part documentary series, platform-specific cutdowns and an internal video. Together, the work gave Dynatrace a flexible library of Formula 1 content that could reach different audiences across social, digital and internal channels.