Introducing Adobe Color Mode

We partnered with Adobe on the launch of Color Mode at NAB, leading creative, production, and post across a full suite of campaign content.

The centerpiece was a :60 hero film, supported by social reformats, a library of still photography, a marquee video for web and app use, and a nine-minute keynote video built with demo footage captured during production. We also created multiple social cutdowns tailored for different platforms.

The production spanned three days and three locations, with three distinct creative directions—each built around its own visual style, genre, and color story. We leaned into rich, vibrant imagery to show off what Color Mode could do, while capturing a broad range of flexible demo content Adobe could continue using well beyond the initial launch. That broader asset library has become a visual foundation for the campaign. Adobe’s internal team continues to use the photo and video content across tutorials and learning content, static ads, influencer partnerships, and additional placements throughout Adobe’s product and .com ecosystem.

The hero film led the launch, but the goal from the start was to create a body of work that could keep evolving across channels long after NAB. Scroll down for some fun BTS from the production.

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