Introducing Adobe Color Mode

We partnered with Adobe to launch Color Mode at the NAB Show, leading video creative development, video production and post-production for a full campaign built to work across channels.

At the center was a 60-second hero film, supported by platform-specific social cutdowns, still photography, a marquee video for Adobe’s web and app experiences, and a nine-minute keynote film featuring product demos captured during the shoot.

Production took place over three days and three locations. Each setting had its own visual direction and color story, giving us room to create the rich, vibrant imagery needed to show Color Mode in action. We also captured a flexible library of demo footage and photography that Adobe could continue using well beyond the initial product launch.

That content has since become a visual foundation for the larger Adobe Color Mode campaign. Adobe’s internal teams continue to use the photo and video assets across tutorials, learning content, digital advertising, influencer partnerships and placements throughout Adobe’s product and website ecosystem.

The hero film introduced Color Mode at NAB, but the project was designed from the beginning to keep growing across platforms long after the launch.

Scroll down for a behind-the-scenes look at the production.