Photoshop on iPhone

To launch Photoshop on iPhone, Adobe partnered with Alchemy Creative on a fast-paced commercial built around a simple idea: powerful creative tools can go wherever inspiration strikes. Blending lifestyle storytelling, playful visual moments and the freedom of mobile creation, the spot introduces Photoshop on iPhone to a new generation of creators. Alchemy led creative, production and post-production on the campaign, delivering a :60 hero film, :30 and :15 cutdowns. The commercial aired during the NBA Finals, bringing Adobe’s newest mobile creative tool to a national audience. The work went on to receive recognition from The Webby Awards, earning a nomination in Advertising, Media & PR — Video Ad Shortform and being named an honoree in Advertising, Media & PR — Branded Content—a nod to both the campaign’s creative execution and its strength as branded storytelling.