Marfa, This Must Be the Place

Something special happens when you turn off Interstate 10 at Van Horn, Texas, and head toward Marfa. The sky opens up, cars become few and far between, the road climbs to nearly 5,000 feet, and time seems to slow down. The scale of the rugged landscape feels both vast and isolating, creating a sense of possibility, independence and discovery that has drawn filmmakers, artists, poets and cowboys to West Texas for generations. ALCHEMY Creative and Adobe captured that spirit in Marfa, This Must Be the Place, a film that went on to earn recognition from The Webby Awards with a nomination in Film & Video — Long Form Branded Content, and a Vimeo Staff Pick.