My Cause My Cleats

As part of Adobe’s partnership with the NFL, San Francisco 49ers tight end George Kittle teamed up with artist Brandon Sanfilippo for the league’s My Cause My Cleats initiative. Using Adobe Firefly, they created custom cleats supporting the Special Forces Foundation—a cause close to Kittle’s heart. Alchemy Creative brought the collaboration to life on film, leading creative development, production and post-production. The behind-the-scenes video follows the cleats from the initial idea through the final design, with social versions created for Instagram. We’re big 49ers fans around here, so this was an especially fun one for us. Now go score some tuddies in those sick ass cleats, Kittle. 🤙